Reviewed · FOOD & DRINK
Taste Hawke’s Bay – A Sweet treat food Tour
Hawke’s Bay has a fine answer to the question of what to do after breakfast: follow the region’s sweet trail from handcrafted chocolate to honey and freshly blended real fruit ice cream. This four-hour outing links several countryside stops without asking you to arrange a car or decode rural roads.
I like the small-group format, capped at 18 people, and the simple mix of guided tastings and free time. I also like that the tour is not only about eating. You get a look at chocolate making, a hands-on honey experience, countryside views, and a stop at Birdwoods Gallery.
The main consideration is pace. Four stops in about four hours gives you a pleasant sampler, not a slow food retreat. If you want long shopping time or a full meal, you may find the schedule tight.
Key points at a glance

- Three handmade chocolates at Silky Oak: Your tasting comes with a look toward the working factory area and time in the boutique shop.
- A guided honey experience at Arataki: Learn how bees turn nectar into New Zealand’s famous honey while tasting the results.
- Real fruit ice cream in Havelock North: Fresh seasonal fruit is blended into vanilla ice cream or yogurt on the spot.
- Birdwoods adds art and fresh air: The gallery and sculpture garden break up the sweet stops with a countryside visit.
- Napier pickup and drop-off: You can enjoy the route without driving, with transport in a small group of no more than 18 people.
- A family-friendly half-day: The tour suits most people, and service animals are allowed.
Why this sweet tour works in Hawke’s Bay
The best part of this outing is its range. Chocolate, honey, and fruit ice cream are easy pleasures, but each stop shows a different part of Hawke’s Bay food culture.
You are not simply driven from shop to shop. At Silky Oak, you can watch factory activity. At Arataki Honey, the tasting comes with an explanation of how bees make honey. At Havelock North, the ice cream is prepared as you order it, with fresh fruit folded into a creamy base.
That variety matters. A four-hour food tour can feel repetitive if every stop is another counter with samples. Here, the gallery visit and views through the countryside give your palate and attention a break.
The tour starts and ends in Napier, with pickup offered. That is especially useful if you are staying in the city and do not have a rental car. Hawke’s Bay’s food producers are spread beyond central Napier, so transport turns this into an easy half-day rather than a do-it-yourself driving puzzle.
The maximum group size is 18. That is not a private tour, but it is small enough to keep the outing more personal than a large coach trip. A past booking described the smaller group as a reason the experience felt friendly and personal, and that matches the design of the tour: tastings, short visits, and time to chat with the guide and other people in the vehicle.
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Silky Oak Chocolates: a sweet start with a factory view

The first stop is Silky Oak Chocolate Company, where you receive three handcrafted chocolates per person. That portion is modest, but it lets you sample several styles without turning the opening stop into a sugar overload.
The useful feature here is the combination of tasting and production. While you enjoy the chocolates in the boutique factory shop, you can watch activity in the factory area. That makes the stop more than a retail visit. You get a small window into how the finished treats are made.
Silky Oak also includes the Chocolate Thru’ the Ages Museum. Admission is self-guided, so do not expect a long formal presentation. Instead, you can move through the displays at your own speed and pick up the story of chocolate on your own terms.
The stop lasts about 45 minutes. That should give you enough time to taste your chocolates, browse, and visit the museum, though you may need to keep an eye on the clock if you want to inspect every display carefully.
I see this as a good opening stop because it sets the tone without taking over the entire morning. Chocolate fans will want to linger in the shop. Parents may appreciate that the museum gives children something to look at between bites. If you are not especially interested in confectionery, this is the part of the outing most likely to feel commercial.
Arataki Honey: tasting New Zealand’s liquid gold

At Arataki Honey Visitor Centre, the focus changes from chocolate making to bees and honey production. The stop lasts about 45 minutes and includes a guided tasting with an interactive element.
A staff member explains how bees create honey, then helps you connect that process with what you taste. That context is valuable because honey can seem like a simple product until you compare varieties and learn how much work sits behind each jar.
Arataki is one of New Zealand’s best-known honey producers, and the visit gives the tour a clear local identity. This is not an interchangeable sweet shop. Honey has a strong place in New Zealand food culture, and the centre provides a direct way to understand why.
The guided format should help families and first-time tasters. You do not need prior knowledge to follow along, and the interactive approach keeps the stop from becoming a talk followed by a quick sample.
You will also have time to browse, though the supplied schedule does not promise a set amount of shopping time. If you want to buy honey, plan to do so within the overall 45-minute visit rather than expecting a long retail break.
Birdwoods Gallery gives the sugar rush a breather

Birdwoods Gallery is the tour’s change of mood. Set in the Hawke’s Bay countryside outside Havelock North, it combines an art gallery with a large sculpture garden.
The visit lasts about 30 minutes and has no separate admission charge. That is enough time to walk around, see the outdoor works, and enjoy a quieter stop between tastings. You should not expect a full gallery tour in half an hour. Think of it as a scenic pause with art rather than the main event.
I like this inclusion because it prevents the outing from becoming a straight line of food samples. The gallery adds visual interest, while the open-air setting gives you a chance to stretch your legs.
Birdwoods may appeal most to adults who want a little culture with their food, but it also helps families. Children who have had enough of sitting in the vehicle can move through the sculpture garden. The exact amount of time outdoors will depend on the day and the group, so sensible footwear is a practical choice, although no specific dress requirement is given.
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Havelock North and the New Zealand real fruit ice cream stop

The final major stop takes you to Havelock North for a classic New Zealand treat: real fruit ice cream.
The method is simple and appealing. Fresh seasonal berries or fruit are blended on the spot with vanilla ice cream or yogurt, creating a cool, creamy dessert with real fruit in the mix. It is different from a standard scoop and gives the final stop a strong sense of place.
The visit lasts about one hour, making it the longest stop on the route. That extra time gives you room to enjoy the ice cream without rushing, though the exact setting and available fruit can vary by season.
This is also where the tour feels most relaxed. Chocolate and honey involve tasting products prepared in advance. The ice cream is made as part of the visit, so you see the simple process and receive something fresh.
The seasonal element is worth noting. The fruit selection is not fixed, and the available choice may change during the year. That is part of the appeal, but it also means you should not book expecting one particular berry or flavor.
What the countryside adds to the experience

The road between Napier, Havelock North, and the food stops is part of the appeal. The tour promises views across Hawke’s Bay countryside, giving you more than an indoor tasting circuit.
You will not be hiking or taking a formal sightseeing tour of the region. The views arrive while you ride between stops. Still, this matters because the setting helps explain why Hawke’s Bay works so well as a food destination. The producers are connected to the rural area around Napier, not packed into one city block.
The guide handles the driving and route, leaving you free to look out the window. That is a real advantage if you want to sample honey or chocolate without worrying about who will drive afterward.
The transport is described as comfortable, though the exact vehicle is not specified. Pickup and drop-off in Napier are offered, but the supplied information does not name individual pickup points or promise hotel-by-hotel service. Confirm the details when booking if your accommodation is outside central Napier.
Price, group size, and what you receive

The listed price is $119.46 per person. For roughly four hours, that buys transport from Napier, a local guide, the chocolate tasting, entry to the Chocolate Thru’ the Ages Museum, the honey stop, Birdwoods Gallery, and the real fruit ice cream visit.
The value depends on how you would otherwise reach these places. If you already have a car and plan to visit only one producer, booking the tour may cost more than arranging a single stop yourself. But comparing the price with four separate admissions, fuel, driving time, and route planning gives the tour a fairer measure.
You are also paying for coordination. The stops are spread around the countryside, and the guide keeps the day moving. For a visitor with limited time in Napier, that can be worth more than saving a few dollars.
The group limit of 18 keeps the experience from feeling like a major bus excursion. It does mean you will share tasting time and transport with other people. If you want a private guide, a custom route, or long visits at each producer, this is not that kind of tour.
Alternative start times and custom tours can be requested through Mates Travel’s own website. That option is useful if your cruise, accommodation, or other plans do not fit the regular schedule, but it is a request rather than a standard feature included for every booking.
Who should book this four-hour outing

I would point families toward this tour first. The treats are easy to enjoy, the stops are varied, and most people can participate. The combination of chocolate, honey, art, and ice cream gives children more than one thing to anticipate.
It also suits couples and solo visitors who want a light half-day outside Napier without committing to a full wine itinerary. The smaller group can make it easier to meet fellow participants, and the sweets-focused theme keeps the atmosphere informal.
Food-focused visitors should book if they like tasting regional products but do not need a formal culinary lesson. The tour offers useful background, particularly at Arataki Honey, but it is designed for pleasure and discovery rather than advanced food study.
You may want to skip it if you dislike sweet foods, prefer long museum visits, or want a serious winery experience. There is no wine component described, and the itinerary moves through several short stops. It is a sampler of Hawke’s Bay treats, not a deep examination of one producer.
The tour requires good weather. If poor weather causes cancellation, you are offered another date or a full refund. A minimum number of bookings is also required, and if that condition is not met, you are offered another date or experience, or your money back.
Free cancellation is available up to 24 hours before the start time. Within 24 hours, changes are not accepted and the payment is not refunded, so keep that cutoff in mind when arranging your day.
Practical tips before you go
Wear comfortable shoes, especially if you want to make the most of Birdwoods sculpture garden. The tour is not described as a strenuous activity, but it includes several stops and time getting in and out of transport.
Save room for dessert. The chocolate tasting comes early, followed by honey and then real fruit ice cream. A large breakfast may make the final stop less enjoyable.
If you have allergies or dietary needs, ask Mates Travel before booking. The provided information confirms the chocolate, honey, ice cream, and yogurt elements, but it does not specify allergen handling or alternative tasting menus.
You can use a mobile ticket, and confirmation is sent when you book. Service animals are allowed, and most people can take part. For any mobility concern beyond that general guidance, contact the provider before the tour because vehicle and stop-specific details are not provided.
Should you book Taste Hawke’s Bay?
Book this tour if you want an easy, cheerful introduction to Hawke’s Bay food producers and countryside, especially without a rental car. The strongest reasons are the small group, the mix of guided and self-guided stops, and the fresh real fruit ice cream finale.
The $119.46 price is easiest to justify when you value transport, planning, and a local guide. It is less compelling if you already have a car and only want chocolate or honey.
My practical call: choose it for a family-friendly half-day, a first visit to Napier, or a sweet-focused outing with several different stops. Skip it for a slow, highly specialized food tour or a wine-centered day. The experience is at its best when you treat it as a well-paced sampler of Hawke’s Bay’s sweeter side.
FAQ
Where does the Taste Hawke’s Bay tour take place?
The tour operates from Napier and visits several places in the surrounding Hawke’s Bay countryside, including Silky Oak Chocolate Company, Arataki Honey Visitor Centre, Birdwoods Gallery, and Havelock North.
How long does the tour last?
The experience lasts approximately four hours.
Is pickup available in Napier?
Yes. Pickup and drop-off from Napier are offered.
How many people can join the tour?
The maximum group size is 18 people.
What is included at Silky Oak Chocolates?
You receive a selection of three handcrafted chocolates per person. The stop also includes admission to the Chocolate Thru’ the Ages Museum, which you explore independently.
Is admission to Arataki Honey included?
There is no separate admission charge for the Arataki Honey stop. The visit includes a guided honey tasting and an interactive experience about how bees create honey.
What happens at Birdwoods Gallery?
You visit the art gallery and sculpture garden at Birdwoods, located in the Hawke’s Bay countryside outside Havelock North. The visit lasts about 30 minutes.
What is real fruit ice cream?
It is vanilla ice cream or yogurt blended on the spot with fresh seasonal berries or other fruit. The Havelock North stop lasts about one hour.
Can service animals join the tour?
Yes. Service animals are allowed.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations made less than 24 hours before the start time are not refunded.
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